CLIENT
Patty, Founder of The Glimmer
YEAR
2025
PROJECT SCOPE
VISUAL IDENTITY
The Glimmer
The Glimmer is a jewelry brand designed to celebrate life’s small joys. With playful, spark-inspired pieces and a vibrant personality, the brand needed an identity that felt magical, nostalgic and completely original, something that would stand out in a saturated space while staying true to its founder’s creative vision.
Brand Attributes: Playful, Friendly, Joyful, Artisanal and Quirky
The Glimmer’s visual identity is built around a bold, playful logo system that instantly captures the brand’s joyful spirit. The main logo features chunky, custom letterforms with a star replacing the dot on the “i”, a small but signature detail that adds personality and ties back to the “glimmer” concept. Alongside the main logo, I developed secondary versions (both horizontal and stacked) and character-based submarks to offer plenty of flexibility across packaging, social, and merch.
“I asked Anda to design the brand identity for my Girls Club because her design style perfectly matched what I was looking for: fun, warm, approachable, and authentic. It was so important to me to work with someone who truly reflects these values, and I knew right away I’d made the right choice!
I’m absolutely thrilled with the brand identity she created—it feels so aligned with my vision. The entire process was smooth, enjoyable, and even fun! Thanks to Anda, I’m now incredibly proud to share my Girls Club’s new logo with the world :).”
Ngan, Nomad Girls Club