CLIENT
Patty, founder of The Glimmer
YEAR
2025
PROJECT SCOPE
VISUAL IDENTITY
The Glimmer
The Glimmer is a jewelry brand designed to celebrate life’s small joys. With playful, spark-inspired pieces and a vibrant personality, the brand needed an identity that felt magical, nostalgic and completely original, something that would stand out in a saturated space while staying true to its founder’s creative vision.
Brand Attributes: Playful, Friendly, Joyful, Artisanal and Quirky
The Glimmer’s visual identity is built around a bold, playful logo system that instantly captures the brand’s joyful spirit. The main logo features chunky, custom letterforms with a star replacing the dot on the “i”, a small but signature detail that adds personality and ties back to the “glimmer” concept. Alongside the main logo, I developed secondary versions (both horizontal and stacked) and character-based submarks to offer plenty of flexibility across packaging, social, and merch.
Meet the Glimmers! These playful, starburst-inspired characters add charm and personality. They were inspired by one of the jewelry pieces and add a layer of storytelling to the brand.
”You are literally a rockstar, superstar, expert in your work. I almost cried when I realized the shapes of the Glimmers are the same shape from the pendant I made. It’s such a meaningful touch that I want to embody with all of my work. It made me feel so seen. THANK YOU THANK YOU THANK YOU!!!”
Patty, founder of The Glimmer
Paired with flexible submarks, patterns, and graphic elements, the identity easily adapts across packaging, digital touchpoints and social media while always staying recognizable.
The result is a brand that feels playful yet intentional, expressive yet easy to use, supporting everything from product launches to everyday content.
“My first impressions are that I love love love love love it. It is in line with what I expected in the best way possible. I feel like you took all my notes, really understood my direction and my passion and turned it into something real.”
”⭐️: 10/10 working with you, Anda, was a dream. I can’t believe you were able to capture so much into this branding.”
Patty, founder of The Glimmer